MARKETING MANAGER | LATAM REGION

 

 

 

 

QUATRE RECURSOS HUMANOS, in partnership with the acclaimed  TV series THE CHOSEN, is looking for a talented and goal oriented

 

MARKETING MANAGER

LATAM REGION

 

 

1. Summary

The Marketing Manager for The Chosen’s Latin America team will lead the creative vision, direction, and execution of holistic marketing campaigns and content initiatives that promote the series and engage with the target audience, both digitally and through grassroots efforts and traditional marketing techniques. This role will lead the marketing team to develop innovative concepts, compelling narratives, and impactful visual designs that reflect the values and message of the Chosen, to increase brand awareness and audience engagement throughout the Region. This key role reports directly to the Regional Director.

2. Key Responsibilities:

• Establish trust with the Regional Director and Global team members, proving reliability and competence to take on more responsibilities gradually over time.

• Be on-call and flexible with working hours, recognizing the nature of these responsibilities may require availability beyond a standard 9-5 schedule.

• Handle delegated tasks efficiently and independently.

• Handle sensitive information with the utmost discretion and maintain confidentiality. Implement secure data management practices for both physical and digital files.

• Handle administrative tasks, such as note-taking, filing, expense tracking, and supply management.

• Creative Strategy Development

  • Localize The Chosen’s marketing strategies and objectives into compelling creative solutions that resonate with the target audience and differentiate the series in the Latin American marketplace.

  • Lead the development and implementation of creative strategies and concepts for marketing campaigns, promotions, and content initiatives specific to Latin America that align with The Chosen’s brand and messaging.

  • Conceptualize and develop creative campaigns and themes that effectively communicate key messages and engage with the audience across multiple channels and touchpoints.

  • Create integrated marketing campaigns that leverage storytelling, visual storytelling, and interactive experiences to drive audience participation and brand loyalty. Such strategies should be ongoing and defined in measurable efforts and timelines (e.g., 6-month, 12-month, 18-month, and 24-month plans). They should include organic and paid efforts and take a “360-degree approach” to digital, traditional, and grassroots marketing campaigns. Examples include social media plans, church collaborations, The Chosen’s local website, influencer networking, e-mail marketing, traditional advertising, etc.

  • Work with the Financial Coordinator to develop budgets associated with each marketing campaign. Subsequently, work with the Project Manager as he monitors the project’s budget.

  • Research, develop, and test lead generation channels and strategies to select the best options for scaling.

  • Create, implement, and follow up on email marketing campaigns to create high conversion rates.

  • Find the best tool for community management and ensure a sound strategy when working with fans, as they are the basis of our brand.

  • Organize and participate in marketing activities or events.

• Monitoring and reporting of marketing strategies:

  • Work with the Project Manager to define project scope, objectives, timelines, and deliverables.

  • Work with the Project Manager to monitor marketing campaigns and provide strategic, insightful, and impactful reporting regarding ongoing status to teams, leadership, and stakeholders.

  • Ensure the Project Manager, Regional Manager, and all applicable stakeholders are consistently up-to-date regarding the market’s status and all related campaigns.

• Optimization of marketing strategies through data-driven decisions:

  • Gather and document data and analyze each campaigns results while ongoing and adjust as needed to improve results.

  • Identify and be accountable for the your marketing goals and metrics.

  • Consistently utilize end of each campaign to informe decisions

  • Identify and be accountable for your marketing goals and metrics.

  • Consistently utilize data at the end of each campaign to inform future decisions.

• Team Leadership and Development:

  • Lead, mentor, and develop creative team members, providing clear direction, guidance, feedback, and support to foster their professional growth and development.

  • Nurture a collaborative and inclusive creative culture that values diversity, creativity, and excellence in execution.

  • Communicate proactively with stakeholders, setting clear expectations and deadlines within every project to ensure everyone understands their roles and responsibilities.

  • Ensure all follow-up communication is handled promptly.

• Creative Direction:

  • Work with the Content Manager to provide creative direction and guide internal creative teams, including content managers, designers, copywriters, videographers, content creators, and external stakeholders, to ensure that creative deliverables meet quality standards, brand guidelines, and The Chosen’s expectations.

  • Inspire and motivate team members to push creative boundaries to be disruptive and achieve excellence in their work.

• Brand Identity and Visual Design:

  • Maintain the visual identity, brand standards, and creative assets for The Chosen, ensuring consistency and coherence across all marketing materials and platforms.

• Oversee content development:

  • Oversee the ideation, development, and production of compelling content assets, including video trailers, promotional videos, social media posts, website articles, email campaigns, and more.

  • Collaborate with content managers, creators, and production teams to ensure that content aligns with the strategy and brand messaging and resonates with the target audience.

• Cross-team collaboration:

  • Collaborate with The Chosen’s Global and Local team members and other stakeholders to understand goals, preferences, and feedback and incorporate input into creative solutions and deliverables, including marketing campaign budgets.

  • Collaborate with cross-functional teams in finance, logistics, and operations as needed.

  • Support the Operations and Project Managers with processes and information flow.

  • Act as a liaison between cross-functional teams, ensuring clear communication and alignment on project objectives, timelines, and deliverables.

• Trend Monitoring and Innovation:

  • Stay informed about industry trends, emerging technologies, and best practices in creative design, design thinking, marketing, and media production. Experiment with new techniques, formats, and technologies to innovate and elevate the series’ creative output.

• Other:

  • Perform other duties and responsibilities as assigned by the direct supervisor.

3. Qualifications:

• Proficiency in the English language is required.

• A minimum of 5 years of experience in creative leadership roles, preferably in marketing, media production, an agency, or an in-house agency environment, is preferred but not required.

• Strong portfolio showcasing creative concepts, campaigns, and designs across various media channels and platforms, focusing on brand storytelling and audience engagement.

• It is preferred that applicants have familiarity with the entertainment industry, including an understanding of production processes, content distribution channels, and audience engagement strategies.

• Excellent leadership, communication, and presentation skills; able to articulate creative concepts, inspire teams, and build rapport with other stakeholders.

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video editing software and content management systems

• Passion for storytelling, visual design, and creativity, committed to using media and marketing to inspire, educate, and uplift audiences.

4. Key Performance Metrics:

While some of the following KPIs may be subjective and thus difficult to measure quantifiably, their applicability will vary throughout the year, and based on each campaign, they are very important to note as they will be used as a general guide to measuring success in this role. Additionally, KPIs will be reviewed per campaign.

• Marketing Plan Management – The effectiveness of the marketing plan’s planning, execution, and monitoring will be evaluated based on Return on Investment and period-over-period data analytics. ROI will vary per campaign, but examples of the metrics used include:

• • Reach of the campaign – Campaigns should have a broad reach, enhancing brand visibility and ensuring a diverse customer base

• • Paid Media results – ROI and KPIs measured regarding paid media campaigns, for example, CTR

• • Website traffic – Suggests that digital marketing strategies have a positive impact on attracting visitors, which is a result of good management of SEO, SEM, and other digital tactics.

• • Social Media followers and engagement – Good engagement with the audience can be demonstrated through a high level of social media follower growth and engagement, which shows that the marketing campaign was relevant and engaging.

• • Chosen app downloads and viewership – tracks the number of app downloads and views in the period and/or country the campaign was active.
    

  • The Chosen Network and partnerships – tracks the growth in The Chosen communities and ambassador programs. A successful collaboration can expand the brand’s reach, open new market opportunities, and strengthen the show’s reputation. The ability to form and maintain these relationships is crucial to the growth and success of the show.

• • Participation in grassroots events—A key factor is participating in attractive, relevant events that capture the target audience’s interest.

• • Campaigns’ budget effectiveness—tracks how closely you align with approved budgeted activities. Using the budget efficiently demonstrates ability in planning and execution while maximizing available resources to achieve the best possible results.

• • Financial impact – may include donations, merch, and theatrical ticket sales.

 

Expectations of a leader at The Chosen:

• Authenticity: We speak honestly, we’re straightforward and real. Our marketing should never sound market-y. We don’t make promises we can’t keep or cut corners that sacrifice our vision. If a problem arises, we own up to it quickly and truthfully. We stay true to who we are, even if it means losing viewers in the process.

• Intimate: we engage with our audience in a one-on-one conversation. Picture a person in your mind – they’re sitting across from you, sinking into a comfy leather chair. All you’re doing is having a conversation (even in headlines) with this one person. We speak directly and personally.
  

• Disruptive: we are not bound by tradition; we are telling an old story in a new way. From our content and storytelling to our approach to fundraising and free streaming, The Chosen drips disruptiveness. We are forward-thinking – if there’s a new way to do something, we’ll give it a shot. Contrarian, but kind. We always keep one foot outside of our comfort zones and aren’t afraid to challenge the status quo.

• Playful: Sometimes you gotta stir up the water. “Playful” means that we don’t take ourselves too seriously. The Chosen tells the story of Jesus and His disciples the way they were – human, with all of the quirks and personality that comes with it. Our humor is witty and relatable with just the right amount of snark. We are cheeky and warm, not vulgar or disrespectful.

 

 

PLEASE READ THE FOLLOWING APPLICATION INSTRUCTIONS CAREFULLY

1. By submitting your CV, you agree to the following

Your data will be processed exclusively for the purposes of this application process.

The data will be stored for as long as you are involved in the application process.

You can withdraw your application and the right to process the data you have provided to us at any time by emailing quatre@quatre.com.br. By submitting an application, you will make your data available to the responsible department and your application documents can be viewed and checked by people involved in the selection process and filling this vacancy.

We collect and process contact and personal data, as well as all data provided as part of the application process, e.g. your CV, diplomas and certificates, references.

Declaration of consent to the use of your data

By submitting my application, I consent to the processing of my personal data for the purposes selected and agree that QUATRE may collect, store, process and use the personal data I have provided. I can withdraw my consent to the processing of my data at any time.

 

Interested professionals, please send an up-to-date Resume to cv@quatre.com.br, indicating in the subject line the job code as follows:
MARKETING MANAGER LATAM

We ask you to please provide your current and/or last salary (or salary expectations).

 

 

 

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